Madden-NFL Play 60 Youth
Football Festival
WHAT: EA SPORTS and the NFL will host a one-day NFL PLAY 60 Youth Football
Festival. This festival will bring 500 middle school youth from the
Los Angeles area to participate in football clinics and other health
and fitness activities. EA SPORTS will use Madden NFL 10 as a
teaching tool to help enhance children's football knowledge.
WHERE: Malibu Bluffs State Park
Malibu, CA
WHEN: Thursday, July 23, 2009
9:00 a.m. - 4:00 p.m. PT
WHO: RB ROGER CRAIG, San Francisco 49ers
LB DONNIE EDWARDS, Kansas City Chiefs, San Diego Chargers
500 Los Angeles Area Middle School Students
VIP Red Carpet
WHAT: Photo Opportunity featuring NFL players and celebrities who will
participate in the Madden NFL 10 Pigskin Pro-Am.
WHERE: Loews Santa Monica Hotel
Santa Monica, CA
WHEN: Thursday, July 23, 2009
7:30 p.m. - 9:00 p.m. PT (media check-in starts at 6:30 p.m.)
Madden NFL 10 Pigskin Pro-Am
WHAT: Current and former NFL players, including five Hall of Famers, and
celebrities face off in a flag football game. The game will be
produced by NFL Films and broadcast on NFL Network, ESPN2, VH-1
and SPIKE, in the days leading up to and following the August 14th
release of Madden NFL 10 from EA SPORTS. Xbox 360 game kiosks will
be available for hands-on with Madden NFL 10.
WHERE: Malibu Bluffs State Park
Malibu, CA
WHEN: Friday, July 24, 2009
Media availability begins at 3:30 p.m. PT
Game begins at 5:00 p.m. PT
WHO: Former NFL Player Participants:
RB MARCUS ALLEN - LA Raiders, Kansas City Chiefs
QB JOHN ELWAY - Denver Broncos
RB MARSHALL FAULK - Indianapolis Colts, St. Louis Rams
QB JOE MONTANA - San Francisco 49ers, Kansas City Chiefs
WR JERRY RICE - San Francisco 49ers
RB BARRY SANDERS - Detroit Lions
WR DEION SANDERS - Atlanta Falcons, San Francisco 49ers,
Dallas Cowboys, Washington Redskins, Baltimore Ravens
LB JUNIOR SEAU - San Diego Chargers, Miami Dolphins, New
England Patriots
Current NFL Players (acting as
coaches):
WR LARRY FITZGERALD - Arizona Cardinals
TE TONY GONZALEZ - Atlanta Falcons
RB WILLIE PARKER - Pittsburgh Steelers
LB DeMARCUS WARE - Dallas Cowboys
Celebrity Participants:
ANTHONY ANDERSON
KEVIN DILLON
DONALD FAISON
BRODY JENNER
TAYLOR LAUTNER
JESSE McCARTNEY
MARIA MENOUNOS
JASON PATRIC
JEREMY PIVEN
VING RHAMES
KELLY ROWLAND
ALLISON SWEENEY
Musical Performance:
LL COOL J
(Participants subject to change)